Auping Project Photorendering


"The product development process demands a certain flexibility for capacity in different development stages. What Auping needs is a flexible pool of specialists in engineering, the right capacity at the right moment. USG Innotiv can deliver these specialists for Auping, to create new products and opportunities."

Wouter Dijkman, Project Manager Product Development, Royal Auping

USG Innotiv was asked to assist Auping with the development of a new range of box-spring beds, based on their popular mesh base design, the embodiment of the Auping brand and incorporating ‘ventilation', the unique selling point of Auping. Thereby, producing a strong and marketable product to complement the Auping brand.

Main focus areas of the project were:
Produce new box-spring range in keeping with Auping's
 corporate identity
Modularity
Design for assembly (DFA)
Cost price reduction

References